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Experience with BSNL Dataone 8 Mbps Plan

September 2, 2011 1 comment

I upgraded to a BSNL 8 Mbps plan (Rs. 2799 /month) a little over a month back. Previous to this upgrade I was on a 2 Mbps plan and got effective download speed ranging between 700 Kbps to 1.2 Mbps. So, I made this assumption that if I upgrade to an 8Mbps plan I would at-least get an effective download speed of 4 Mbps. With this kind of speed I could seamlessly stream movies using services like Amazon Instant video, Netflix, etc.

Getting the plan changed

Irritant #1: I had to go in person to the BSNL customer service center and submit a letter stating that I would like to change my plan. This is extremely frustrating to me that a large broadband provider would not have a simple online plan management mechanism. Anyways, I justified to myself that all this effort is worth it if one indeed got a data rate of 8Mbps.
Irritant #2: The plan comes into effect only from the 1st of the following month. So it was quite a long wait since I decided 15 days before the end of the month.
Irritant #3: The billing plan gets promptly updated on the 1st of the month but the ADSL link speed was not updated till almost the end of the 1st week. I should mention that the update happened after relentlessly calling the BSNL office.

What about the broadband speed?

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Mobile Advertising In Applications Still Premature

January 15, 2011 4 comments

Mobile advertising is the new buzz word for smartphone applications. Google mobile ads are apple iAd are the solutions available for Android and iPhone respectively. Broadly there are two types of mobile advertising today. One form is ads being generated as part of a browser search query and the other one is where ads pop-up as part of an application. The former is very similar to ads that one would see while using the Google search on a PC. Since a mobile phone as the ability to make calls unlike a typical PC, phone numbers are published along with the Ad. For example, if the search query is pizza, then the search results can show a listing of the closest Pizza Hut along with a phone number which the user can click, to initiate a call directly from the browser window. The publisher of the Ad would now pay in a PPC (Pay Per Call) model vs. the traditional CPC (Cost Per Click) model. The later which is mobile application advertising is where a publisher of an application can sign up for ads within the application. This mode can also have the PPC and CPC models of payments by the advertisers. Read more…

Categories: Uncategorized
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